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SMPTE highlights how AI, industry standards and virtual production impact media industry
IBC2024 co-owner SMPTE highlighted the transformative effects of AI, industry standards and virtual production on the media industry in Amsterdam. SMPTE, which represents media professionals, technologists and engineers, held a programme of free Partner Sessions at IBC2024 covering key topics driving change in media technology, workflows and business models. Renard T. Jenkins, President and CEO of 12A2 Technologies, Studios & Labs, and President of SMPTE, spoke in key sessions on the latest AI developments and they are impacting the industry.
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