As viewers continue to stream to be entertained and informed, the technologies used to deliver and monetise streaming content continue to evolve. Come learn how Google Ad Manager is partnering with the streaming supply chain to bring interoperability, and innovation for media companies.
Liz Ferguson, Strategic Partner Lead, Broadcast and Audio - Google Ad Manager EMEA
Inderpreet Sandhu, Head of CTV Ads Platform & Ecosystems - Media, Entertainment, Telco & FAST - Google Ad Manager Americas
Jatin Dev, Strategic Partner Lead, Media & Entertainment - Google Ad Manager EMEA
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The National Basketball Association (NBA) and Warner Bros. Discovery (WBD) have reached a deal that ends WBD’s lawsuit against the league and extends their long-standing media partnership for an additional 11 years.
Amazon is to close down Freevee, its free ad-supported video streaming (FAST) platform, and to fold its content into its Prime Video service.
The transition to IP using SMPTE 2110 has been broadly successful in a studio environment but interoperability in the live and near live domain still has work to go. A recent innovation from the BBC could provide the answer.
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A fireside chat discussing how COACTIVE uses generative AI to accelerate metadata generation for media and entertainment customers.
Companies have come to rely on cookies to gather consumer data and serve targeted ads online. But fewer than 50% of consumers accept cookies, and data privacy laws are being codified around the world. Add to that growing consumer expectation of privacy coupled with shrinking marketing budgets—it all adds up ...
Johan Bolin, Chief Research & Innovation Officer at Ateliere, explores the future of AI-powered content interactions, with new ways to curate content, optimise decision-making, and enhance user experiences.
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