IBC2023: The media and entertainment industry is rapidly changing, with new technologies and platforms constantly emerging. AI is one such technology that has the potential to revolutionize the industry. In this session, we will explore how AI can be used to improve content production, personalize audience experiences, and optimize monetization. We will discuss real-world examples of how generative AI is already being used in the media industry, and we will look at the future of this technology.
This session is for media and entertainment professionals who are interested in learning more about how artificial intelligence - (particularly generative AI) can be used to improve their business.
Speaker
Juliet Bramwell, Director, Telco and Media & Entertainment, UK&I - Google Cloud
Anil Jain, Managing Director of Media & Entertainment - Google Cloud
Anthony Guarino, EVP Global Production and Studio Technology - Paramount
John Hogan, Chief Technology Officer - Stan
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Digital asset management (DAM) specialist ioMoVo has introduced enhanced integrations with Adobe Creative Cloud and Microsoft 365, which it says enables an improved digital workflow for enterprise and creative professionals.
Customer management and monetisation specialist Evergent said it has achieved Amazon Web Services (AWS) Media & Entertainment competency status, which it said recognises that its M&E subscription management services follow architectural and operational best practices, are being actively used by customers in production environments, and customers advocate for these services.
Video streaming specialist Bitmovin has launched its AI Contextual Advertising offering that it says combines playback and encoding to provide “hyper-personalised” adverts for audiences based on the content they are viewing.
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A fireside chat discussing how COACTIVE uses generative AI to accelerate metadata generation for media and entertainment customers.
Companies have come to rely on cookies to gather consumer data and serve targeted ads online. But fewer than 50% of consumers accept cookies, and data privacy laws are being codified around the world. Add to that growing consumer expectation of privacy coupled with shrinking marketing budgets—it all adds up ...
Johan Bolin, Chief Research & Innovation Officer at Ateliere, explores the future of AI-powered content interactions, with new ways to curate content, optimise decision-making, and enhance user experiences.
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
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