IBC365 Tutorial highlight: From leveraging AI to innovating with privacy and ensuring addressability for all, Google’s Jatin Dev shares essential ad-tech insights for media and entertainment publishers looking to stay ahead.
This highlight comes from Ep 1 in the Ad-tech Tutorial series, where Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, explores how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.
Online video advertising is experiencing remarkable growth, and it’s essential for broadcasters to ...
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The use of AI-powered graphics in creation
IBC365 Tutorial highlight: Clive Santamaria, Chief Architect at ITV, provides an understanding of how AI-generated images are used across the entire ecosystem, from imagery in a pitch deck, to deciding an aesthetic or to marketing programmes at the distribution stage with multiple personalised treatments.
Where can XR technology deliver real change?
IBC365 Tutorial highlight: Grace Dinan, TUS Senior Virtual Production Broadcast Specialist at TRANSMIXR (Horizon Europe), explores how leveraging virtual studios and control rooms can open new opportunities, from personalisation to pre-production.
How successful innovation projects start with the right people
IBC365 Tutorial highlight: Media consultant Nicky Goldberg demonstrates how to kickstart a successful innovation project by getting close to your users from the very beginning.
Challenges in delivering holographic communications
IBC365 Tutorial highlight: Kostas Katsaros, Head of Future Networks and 5G at Digital Catapult, unpacks the key challenges in making holographic communication a reality at scale – from the immense data and low-latency demands to the computational power and energy efficiency required.
The finalisation process: What needs to happen before we go on set?
IBC365 Tutorial Highlight: Carlotta Merzari, CCO and Founder of Northforma Entertainment describes the finalisation process of a virtual production brief, where all feedback from the agency and client is integrated to lock in key creative and technical decisions.
