IBC365 Tutorial highlight: How can you accurately measure outcomes and connect them to ad exposure? ITV’s Sameer Modha walks through the tactics and options to help you find the right approach.
This highlight comes from Ep 3 in the Ad-tech Tutorial series, where Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real business impact.
In the full Tutorial, Modha breaks down what ...
You are not signed in
Only registered users can read the rest of this article.
How to prepare your organisation for AI integration
IBC365 Tutorial highlight: Discover how the preparation phase of implementing AI tools requires dedicated attention, cross-functional stakeholder alignment, and intentional cultural groundwork and understand how to create the conditions for success.
How are lawmakers and industry responding to genAI and its legal challenges?
IBC365 Tutorial highlight: Nick Eziefula, Partner at Simkins explains how lawmakers and industry are responding to the rapid rise of generative AI.
Why YouTube can be a sizeable monetisation platform
IBC365 Tutorial highlight: Shaun Keeble, VP of Digital at Banijay Rights, breaks down some of the reasons why YouTube can be an important monetisation platform.
How CMMF improves player performance
IBC365 Tutorial highlight: Jason Cloud, Senior Researcher at Dolby Laboratories, explores how Coded Multi-source Media Format (CMMF) is transforming the way media players download and deliver content.
Fast channels: Building on the opportunity of local markets
IBC365 Tutorial highlight: Shaun Keeble, VP of Digital at Banijay Rights, emphasises the ongoing opportunities in launching FAST channels, whether on a global or local scale.
