IBC365 Tutorial highlight: YoSpace’s Paul Davies explores the emergence of Server-Guided Ad Insertion (SGAI) and why it’s becoming a priority over traditional methods like Client-Side (CSAI) and Server-Side Ad Insertion (SSAI).
This highlight comes from Ep 2 in the Ad-tech Tutorial series, where Paul Davies, Head of Marketing at Yospace, presents the key strategies behind successful Dynamic Ad Insertion (DAI), including introductions to SSAI and SGAI.
Davies illustrates the golden rules of DAI, offering expert guidance on ...
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Strengths and weaknesses of the cloud in production workflows
IBC365 Tutorial highlight: Michael Cioni, Founder at Strada, contrasts the cloud’s strengths for streaming and small files with its biggest weakness: it simply isn’t built for huge, work-in-progress media files like OCFs and VFX frames.
How TAMS helps modernise media workflows
IBC365 Tutorial highlight: Time-addressable Media Stores (TAMS) help create interoperable, cloud-native media workflows across live, fast-turnaround and file-based production, all while helping teams manage content ownership, access and storage with confidence.
Using genAI to build brand-safe creative
IBC365 Tutorial highlight: How do you art-direct genAI technology? Diederik Veelo explains how AI workflows can put the artist in the driver’s seat, to deliver the vision and experience of the artist.
How to prepare your organisation for AI integration
IBC365 Tutorial highlight: Discover how the preparation phase of implementing AI tools requires dedicated attention, cross-functional stakeholder alignment, and intentional cultural groundwork and understand how to create the conditions for success.
How are lawmakers and industry responding to genAI and its legal challenges?
IBC365 Tutorial highlight: Nick Eziefula, Partner at Simkins explains how lawmakers and industry are responding to the rapid rise of generative AI.
