A raft of new laws are being drafted in a bid to deliver restraint to the increasingly rapid rollout of AI. But what do media technology developers think should be the priorities for legislation, and is it realistic to hope that some of the bleaker prognoses can still be avoided, writes David Davies.
After what may yet prove to be a perilously slow response by governments around the world, the wheels of action have begun to turn on AI legislation. Spearheaded by the EU with its proposed AI Act, but with many individual country laws also in prospect, it appears that legislators have finally woken up to the enormity – and enormous potential dangers – of the AI revolution.
But as government departments attempt to wrangle the many implications of AI into workable regulations, there is one question that has not been widely-voiced to date...
You are not signed in.
Only registered users can view this article.

How sport is embracing DTC at both ends of the playing field
Kevin Emmott reports on how two English football clubs at starkly different points of the football pyramid are going direct to fanbases with their content output.

Sustainable streaming: Delivering a greener vision for OTT
Increasingly powerful analysis platforms, infrastructure optimisation, improved resource utilisation and new methods of compression are among the developments helping the streaming sector to reduce its environmental impact, writes David Davies.
Creating a new sense of place for Welsh media innovation
The emergent virtual production scene in Wales has been boosted by the arrival of two new world-class facilities in recent months, both secured with the collaborative backing of Media Cymru. James McKeown spoke to Media Cymru’s Deputy Director, Professor Sara Pepper OBE, about the consortium’s mission to put Wales on the global media innovation map.

Flawless AI: “You can't put new lines in people's mouths without consent”
AI tools like Flawless visual dubbing are making a strong case for standard use in Hollywood.

Discoverability, engagement and reach: IBC365 roundtable explores the role of AI personalisation in broadcast
Last week saw the first IBC365 roundtable hosted at NAB. Industry leaders from broadcasters including beIN Media Group, Al Jazeera, Globo, TVN Warner Bros Discovery and Alaraby were joined by representatives from Vertex AI Search (Google Cloud), Host Broadcast Services, QTV, Xansr Media, V-Nova, The Media League and Norigin Media to explore how AI is impacting media personalisation.