Framestore’s CTO Lincoln Wallen says the creative industries should acknowledge the art of math to craft new interactive AI-driven social experiences.
The future of media and entertainment will be interactive, social, and fuelled by AI with companies versed in blending tech and art at the forefront of development, according to Framestore’s Chief Technology Officer (CTO), Lincoln Wallen.
“It’s going to be a slow burn but the technological basis of it has already been built,” he says. “Imagine experiences in which consumers can interact but are nevertheless driven by narrative visual storytelling. It’s a mixture of active lean forward and passive lean back. That is a media type that I expect to explode over this next period.”...
You are not signed in
Only registered users can read the rest of this article.
Hybrid by design: How immersive tech is transforming remote collaboration
From shared virtual spaces and volumetric media to real-time engines and cloud rendering, broadcast and proAV teams are moving beyond simple connectivity towards collaboration that feels genuinely co-located.
Creator takeover at MPTS: “You’re competing for tiny slices of attention”
Exhibitor and conference sessions still nestle deep-tech dives about compression alongside tutorials on podcasting, but this no longer feels incongruous. Adrian Pennington reports.
TV: The Bigger Picture – “Measurement is valuation”
DTG’s annual TV: The Bigger Picture conference predicted an upcoming measurement war and stressed the importance of inclusivity in the rush for greater technological adoption. George Jarrett reports.
Creative Cities Convention: “See your background as an asset”
The Creative Cities Convention in Liverpool, UK, featured a range of highlights, including the first public speech from Channel 4’s new CEO, strategies to strengthen working-class voices, and the latest updates on a burgeoning regional production base.
Closing the security execution gap: “We are in a crisis… we collectively need to be aware”
Gathering at an IBC Roundtable, the industry’s top security experts confronted the 2026 TPN Star Report’s urgent results, the sharp increase in threat exposure, and the missing execution step for broadcasters, studios, and service providers alike.
.jpg)
