Framestore’s CTO Lincoln Wallen says the creative industries should acknowledge the art of math to craft new interactive AI-driven social experiences.
The future of media and entertainment will be interactive, social, and fuelled by AI with companies versed in blending tech and art at the forefront of development, according to Framestore’s Chief Technology Officer (CTO), Lincoln Wallen.
“It’s going to be a slow burn but the technological basis of it has already been built,” he says. “Imagine experiences in which consumers can interact but are nevertheless driven by narrative visual storytelling. It’s a mixture of active lean forward and passive lean back. That is a media type that I expect to explode over this next period.”...
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