Elite golf is returning to free-to-air television in the UK after Saudi Arabia-backed league LIV Golf struck a broadcast partnership with ITV for the 2025 season.
Starting with round two of the season-opening LIV Golf Riyadh, ITV will present 41 rounds of live golf coverage across 14 tournaments throughout the season on ITVX.
The 2025 season will conclude with the Team Championship finale at LIV Golf Michigan from 22-24 August. LIV Golf will also make stops in Adelaide, Hong Kong, Singapore, Miami, Mexico City, South Korea, Washington DC, Dallas, Andalucia, the UK, Chicago, and Indianapolis.
ITVX will serve as the primary platform for LIV Golf, delivering live and full coverage of every round of every tournament, with selected live broadcasts on ITV1 and ITV4. The weekly highlights show produced by LIV Golf will also be broadcast on ITV4.
The ITV announcement follows LIV Golf’s recent broadcast deals with Fox Sports in the US, Coupang Play in South Korea, and Movistar Plus+ in Spain.
Pay-TV operator Sky controls most golf coverage in the UK including the PGA Tour, DP World Tour and majors.
The PGA Tour has been in protracted negotiations with LIV's backers, the Saudi Public Investment Fund (PIF), in an attempt to heal the split in world golf.
Ron Wechsler, LIV Golf Senior Vice President of Broadcast Partnerships and Programming Strategy, said: “Our partnership with ITV represents a major milestone as we strive to bring LIV Golf to every corner of the world. With a premier sports broadcaster like ITV, we can ensure that more fans than ever will be able to access the excitement of the LIV Golf experience and connect with the world-class players, teams, and stories that make us a truly standalone global sports league.”
Niall Sloane, Director of ITV Sport, said: “This is an exciting time for LIV Golf as we look ahead to the innovative 2025 season. This partnership delivers free-to-air coverage for fans in the UK and we are delighted to welcome LIV Golf to ITV Sport.”
You are not signed in
Only registered users can comment on this article.
.jpg)
IBC launches study to map the media technology talent pipeline
IBC has launched How Did You Get Here?, a study designed to better understand how people enter and build careers in media technology.
Netflix kicks of landmark distribution deal with France’s TF1
Leading French broadcaster TF1’s live channels and streamer TF1+ are now available on Netflix’s platform in France following a landmark distribution deal between the two companies.
UK government sets out plans to give prominence for PSB news on social media
The UK government has set out plans to make social media platforms such as YouTube and Facebook give greater prominence to news from public service media.
Warner Bros. Discovery teams with AWS for agentic AI ad-tech
Warner Bros. Discovery (WBD) has partnered with cloud provider Amazon Web Services (AWS) to develop its next-generation advertising experiences built with AWS agentic AI.
Active International picks Comcast Technology Solutions
Comcast Technology Solutions (CTS) has announced that Active International, the global media and corporate trade group, is using Comcast AdFusion to modernise and scale its broadcast ad traffic and creative distribution operations.
