Over 45,000 people from 170 countries came to IBC2024, around 2,000 visitors more compared to the event in 2023. The show also attracted more than 1,350 exhibitors – up 100 from 2023 – while the amount of exhibition space reached 46,000 square metres, exceeding the previous year’s total of 44,500 sqm. Meanwhile, the Content Everywhere section of the event has continued to expand as a critical part of the IBC programme.
So what were some of the key themes under discussion in Halls 4, 5 and 14? Last year, Jon Dahl, CEO of Mux, suggested that artificial intelligence was not at the show “in a big way” but predicted it would be more present in 2024. And how right he proved to be, not least owing to the new AI Tech Zone that showcased practical applications ranging from automated video editing and music-audio separation to content provenance tracking and fast and secure cloud storage.
However, views about AI progress and applications to date are somewhat mixed. Below, Content Everywhere companies highlight what they see as some of the most promising industry developments at the show, while calling out areas where they think the industry has room for improvement, including in its approach to AI...
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