As the year draws to a close, it seems an opportune time to ask Content Everywhere companies for their views on the top trends in 2024. As always, key industry players have been keen to respond with comments and views on how the past year shaped up both for them and the wider industry.
LTN’s chief technology officer Brad Wall says the past twelve months have brought continued change, “transforming how we create, deliver, and enjoy content as consumers”.
“The media and entertainment industry is buzzing with innovation, driven by a consumer-first mindset — and it’s all happening at lightning speed. Audiences are embracing fresh ways to engage, including adopting ad-supported viewing on streaming platforms. Viewers are happy to watch ads in exchange for free or more affordable access to great content,” comments Wall...
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In the final part of our investigation into MAM’s current and future relationship with AI, James McKeown analyses where the technology is likely to take asset management capabilities next, and the other factors driving the evolution of the space.
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Forms of AI and automation have been making efficiencies in media asset management (MAM) systems for some time, but as the technology becomes more powerful and its potential applications more expansive, what are the major considerations and risks of AI’s role in MAM? James McKeown explores in the first of a three-part investigation.
The Rory Peck Awards 2024: Protecting freedom of expression and democracy
Channel 4 recognised as most successful commissioner with multiple finalists in three out of four categories, including two from Katie Arnold in the same category. For the first time, winning entries across all four categories focus on one story, Gaza.
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