IBC Digital interviews James Gibbons from Discovery (now Warner Bros. Discovery).
Join IBC Digital and James Gibbons as he gives an insight into different worldwide markets that he has worked in, covering the similarities across Asia and Europe and how media across cultures has evolved differently. Gibbons reveals thoughts on audience’s interests, behaviours and industry development throughout the different regions.
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IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
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