In this IBC Digital 2021 session, hear how consumption trends are shifting, the rise of addressable, a fascinating look at successful niche platforms and the rise of super aggragators.
Panelists discuss all the trends in OTT and direct to consumer with Justin Gupta (Google), Navid Akhtar (Alchemiya) and Rose Hulse (Screenhits TV) moderated by Maria Rua Aguete (Omdia).
Second screening may have interactive advantages for content platforms but for advertisers, multiple devices means multiple players and a whole host of challenges.
The National Basketball Association (NBA) and Warner Bros. Discovery (WBD) have reached a deal that ends WBD’s lawsuit against the league and extends their long-standing media partnership for an additional 11 years.
Improved standards are helping to drive the migration of live production to IP and the cloud, whilst greater personalisation, extended coverage and higher-quality video all remain high on the wish list.
Developers believe 6G will usher in photo-realistic holographic communication complemented by multisensory extensions - and experiments are already happening today.
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