Video solutions provider Accedo said it collaborated with UK commercial broadcaster ITV on bringing the ITVX streaming platform to PlayStation 4 and 5 consoles in the UK.
ITVX is already distributed across the UK market, with 40 million registered users. According to Accedo, the launch on Sony PlayStation consoles make its programming available to an even wider audience.
Accedo had already worked alongside ITV on the initial launch of ITVX in December 2022. ITVX delivers a mix of live linear content, FAST channels, and a VOD library ranging from new programme exclusives, premium dramas, documentaries, US series, comedy and reality shows to blockbuster films and more. An ad-funded service, ITVX also includes subscription tier ITVX Premium.
Huw Byrne Jones, streaming director of engineering (core experience) at ITV, said: “Launching ITVX to PlayStation 4 and 5 consoles supports ITV’s position as a leader in UK advertiser-funded streaming. Making ITVX more widely available will help us increase active users and create more value for advertisers. Accedo is a trusted partner, and has been instrumental in supporting ITV in bringing the ITVX service to this platform.”
Martin Sebelius, SVP EMEA and Latin America at Accedo, added: “The expansion of ITVX on to additional platforms will help ITV deliver its world-class programming to even more people, while also offering viewers more choice in ways to watch. This is important in today’s fragmented market where users are able to access content on an ever-expanding range of devices and platforms. Ensuring expansive reach is imperative in staying competitive and in aiding both user acquisition and retention strategies.”
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