Conviva partners with Datadog to deliver end-to-end streaming infrastructure observability

“This new turnkey integration activates Conviva data inside Datadog to deliver complete video delivery monitoring and alerting across the entire network for an enhanced customer experience with reduced average incident resolution times and churn,” said Keith Zubchevich, CEO of Conviva. “It’s a win-win for streaming providers and their customers.”

Conviva’s integration with Datadog delivers the data, insights and AI-driven alerting for technical operations and engineering teams to ensure site reliability, diagnose incidents faster and capture business metrics from viewer behaviour across streaming content and advertising. This visibility is critical for publishers looking to deliver the best quality streaming experiences and differentiate their service.

Having this kind of end-to-end insight into network and infrastructure performance also bolsters reliability during high-traffic events. When it matters most, teams can run capacity planning analysis across systems to predict future resource allocation and safeguard quality streaming experiences.

“Conviva’s real-time telemetry extends Datadog’s ability to help publishers secure their systems, avoid downtime and ensure customers are getting the best user experience,” said Michael Gerstenhaber, senior director, product management at Datadog. “As publishers vie for viewers, the quality of the streaming experience will be a huge differentiator and a competitive advantage for Datadog customers who integrate with Conviva streaming video intelligence data.”

The integration can also help correlate device performance, including bitrate and rebuffering, against network traffic and performance as well as validate accurate reporting between actual streaming traffic versus traffic reported by CDNs.