Set to make its first official appearance at IBC, IMAX says it is accelerating its expansion into the streaming and consumer device space. It will be showing a suite of products “that take IMAX visual quality beyond the theatre and into streamed and broadcast video playback on consumer electronic devices”.

Leveraging patented intellectual property acquired in the purchase of SSIMWAVE, the suite of AI-driven video solutions includes Stream Smart, software that overlays on existing workflows to help streamers encode smarter and reduce content delivery costs, as well as Live and VOD Monitor, two automated video quality assurance tools. Each product leverages the IMAX SVS (SSIMPLUS Viewer Score), an Emmy-winning metric for measuring the end-viewer experience.

IMAX-1-AP-PUB-mb-embargo-AUG 08

New products from IMAX make use of Emmy-award winning IP from subsidiary SSIMWAVE

Source: Sara Jalali for IMAX

Vikram Arumuilli, GM, Streaming and Consumer Technology and SVP, IMAX, said: “The IMAX brand is synonymous with ensuring preservation of creative intent for the most discriminating filmmakers and delivering best-in-class fan experiences for movie-goers worldwide. At IBC, the global gathering of the M&E industry, we’re here to help streamers and broadcasters strengthen the content creator-to-consumer device bond, and we have the tech to back it up.”

Stand Number: 3.C67

Company: IMAX

Topics