Scandinavian streaming TV UI/UX specialist company Norigin Media launched its brandable connected TV product for linear or FAST TV channels.
The white-label service is offered to content owners who want to launch direct-to-consumer (D2C) applications across platforms including Samsung Tizen, LG webOS and other Android TV OS-based smart TVs.
Norigin said the React.js-based TV app will feature a new and privately researched UI/UX that is intended to enhance consumer viewing experiences. The Live TV Player UI will showcase an innovative metadata-rich channel zapping feature, and the Electronic Programme Guide (EPG) will facilitate navigation for consumers looking to discover content across channels.
The entire application is brandable with the ability to change colours, logos, and icons, while offering custom integrations for authentication and video playback formats, as well as ad-server integrations including Google Ad Manager, Freewheel, Invidi and others.
Ajey Anand, CEO of Norigin Media, said: “We have plenty of experience launching custom designed streaming OTT apps for broadcasters. It is timely for us to tap into the growing trends of linear TV streaming and FAST channels on connected TVs, bringing content owners onto a range of new CTV devices.”
He added: “Niche content owners can create new ways for consumers to discover their content which will maximise ROI within the content industry.”
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