IABM has now taken its popular IBC Future Trends Theatre concept online as The Future Trends Channel.

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Collins: ‘expect to see five live sessions and over 200 on-demand sessions over the five weeks’

After attracting huge numbers of industry professionals to its virtual events during the lockdown months, IABM has now taken its popular IBC Future Trends Theatre concept online as The Future Trends Channel.

This will run from 1 September to 2 October 2020, offering a live event every Tuesday. There are five broad themes – Cloud & Virtualisation, AI/ML & Analytics, Image & Immersive, Streaming Content & Platforms, and Future Media Economics – all of which run for five days.

Explaining that submissions must be in by 31 July, and that IBC will promote the channel as part of its virtual event IBC SHOWCASE, Stan Moote, IABM CTO, said: “This is a great opportunity for (people) to channel their ideas to the widest possible audience while restrictions continue.

“We know from running the theatre at IBC just how much engagement with end users and all sides of the industry this kind of event delivers,” he added.

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Moote: ‘We know from running the theatre at IBC just how much engagement… this kind of event delivers’

Asked how the five themes were picked, IABM head of membership engagement Lisa Collins said: “They fit with our media tech trends report, and as well as showing the new technologies we will be able to back this up with stats and figures.

“It will be a huge amount of work, but we are looking forward to capturing this fantastic event. We will be able to share it with the industry both live and on demand. We expect to see five live sessions and over 200 on-demand sessions over the five weeks,” she added.

Companies can either send in their own finished content, or work with the IABM technical team to produce platform material.

Will the five weeks be extended, or perhaps we will see another packed channel when it comes around to NAB time?

“I would like to say this is something we will continue throughout the year if we see a huge demand, and not just the link to the IBC show,” said Collins. “IABM is becoming a central repository of resources for the entire industry away from exhibitions.

“It would be great to use this channel to promote new offerings,” she added.

Explaining that charges will apply to non-members of IABM, Moote said: “The online channel will be equally as compelling as the live event.”