Accedo has introduced Accedo Play – Sports, an out-of-the-box sports video solution that enables sport organisations to launch, manage and monetise a service which delivers both a high-quality video-centric experience, as well as a premium and tailored fan experience.
With Accedo Play – Sports, rights holders, federations and clubs can quickly deliver a video-centric hub for their brand to augment and enhance any existing video and social media strategies. As well as creating an engaging digital space for fans, Accedo Play – Sports opens up the opportunity to monetise across core revenue streams, such as ticketing, merchandising, sponsorship, as well as direct video revenue streams.
Michael Lantz, CEO Accedo, commented: “Many sports organisations are already producing video content to distribute through YouTube, and other social channels. We believe that revenue potential and fan engagement will be significantly improved by a branded experience powered by Accedo Play – Sports. The new solution offers great possibilities for sports organisations to aggregate their content, create new revenue streams and engage their audience – from the casual viewer to the diehard fan.”
Accedo Play – Sports supports a range of editorial content, from highlight reels to full live matches, across multiple device platforms and including distribution to social channels. Rights holders, federations and clubs benefit from a data-driven approach that delivers key insights into fan behaviour and content preferences.
As services mature, Accedo Play – Sports will enable additional advanced features to support the growth. This includes next-generation content formats such as augmented reality, game statistics and sponsor activations which can bring a new level of interaction to content.
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