Bridgerton has boosted the UK economy by more than £250m, supporting almost 5000 businesses over the past five years, according to Netflix and the show’s producer Shondaland.
The figures were released ahead of the launch of part two of Bridgerton’s third season on Netflix, which also saw Shondaland CEO Shonda Rhimes open markets for trading at the London Stock Exchange.
The series, and its Regency-era aesthetic, has also seen tourism body Visit West report a boost in visits to the region where much of the show is set, contributing over £5m to the local economy in Bath, Bristol, and surrounding areas.
Rhimes said: “The Bridgerton universe occupies a special space in culture, resonating with young and old alike, creating conversation, starting trends and influencing everything from baby names to weddings. The shows have also had a seismic impact on the UK economy, boosting it by a quarter of a billion pounds over the last five years and supporting thousands of jobs and businesses. It is clear that the business of art and culture can make a huge economic contribution to local communities. I could not be prouder.”
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Anna Mallett, VP Production EMEA, Netflix, said: “As well as an economic boost, the shows have had a huge cultural impact. The UK is our home and this is one part of our huge investment in creating stories our members will love.”
Theresa Wise, CEO of the Royal Television Society, said: “The Bridgerton Universe is a very exciting example of best-in-class storytelling showcasing a huge range of British talent behind and in front of the screen. It is remarkable how this has resonated with audiences worldwide. But it has done more than that. It has provided jobs in the local area where it is shot and delivered over a quarter of a billion pounds to the UK economy.”
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