Channel 5 and My5 to relaunch as 5 in 2025

As part of the rebrand, the 5 free streaming service will be given a new user interface and will also feature an expanded content offer. It will include premium content from 5’s parent company Paramount from MTV Entertainment Studios, CBS and Comedy Central, as well as the opportunity to sample some shows from Paramount+. It will also include programming for kids and family from Milkshake! and Nickelodeon.

For the first time, the streaming service will include a new range of FAST channels. There will also be personalisation and enhanced data-led advertising opportunities.

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The new unified brand and enhanced streaming service will launch in Q1 2025.

Paramount’s other streaming services in the UK include FAST offering Pluto TV and Paramount+.

Sarah Rose, President of Channel 5 and UK Regional Lead, Paramount said: “We have seen record growth for My5 viewing over the last three years and, as more of our audience discover streaming, we think it’s the right time to have a much closer relationship between our linear and streaming services. The new exciting content and FAST channels that we’ll be offering on 5 from 2025 will build on the amazing array of homegrown Channel 5 hits we know our audience already love.”

Ben Frow, Chief Content Officer, Paramount UK said: “We know from the success that so many of our Channel 5 shows have had on Netflix that there’s a huge appetite for our content in the streaming world. As we relaunch as 5, our streaming service will be a much bigger and broader offer than My5 with a significantly expanded range of content including new series and box sets in reality, drama, factual and kids from across the Paramount family.”

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