Disney and Warner Bros. Discovery are to launch a streaming bundle in the US this summer that includes Disney+, Hulu and Max.
The streaming services will be offered together, providing subscribers with content from brands including ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight and Warner Bros.
The new bundle will be available for purchase on any of the three streaming platform’s websites offered as both an ad-supported and ad-free plan, prices and further details will be revealed in the coming months.
The bundle launch comes as consumers struggle to choose between multiple streaming platforms, and as Netflix continues to emerge as the biggest streamer.
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The Disney/Warner bundle will simplify payment with one bill, and possibly offer a discount from the cost of subscribing to each app separately.
“On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, President, Direct to Consumer, Disney Entertainment. “This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.”
“This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming, and will help drive incremental subscribers and much stronger retention,” said JB Perrette, CEO and President, Global Streaming and Games, Warner Bros. Discovery. “Offering this unprecedented entertainment value for fans across all the complimentary genres these three services offer, presents a powerful new roadmap for the future of the industry.”
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