• Service to debut in Portugal, Norway, Denmark, Sweden, Finland, Iceland, Belgium and Luxembourg
  • Streamer has amassed 54.5 million subscribers since launch last year
  • Move comes as Disney+ ends free seven-day trial

The Walt Disney Company is to launch its streaming service Disney+ in eight more European countries on 15th September.

Hamilton

Hamilton: Live production of the popular theatre show is coming to Disney+ in July

The expansion of the Disney OTT platform’s European footprint will see it launch in Portugal, Norway, Denmark, Sweden, Finland, Iceland, Belgium and Luxembourg in September.

Disney+ debuted on November 12 last year in the United States, Canada, and the Netherlands.

The service was expanded to Australia, New Zealand, and Puerto Rico a week later, and launched in the UK, Ireland, France, Austria, Germany, Switzerland, Italy and Spain on March 24.

Last month, Walt Disney reported that the streamer has 54.5 million subscribers.

In Portugal, Belgium, Finland, Iceland and Luxembourg, the service will cost €6.99 monthly or €69.99 annually. In Norway, it will cost NOK69 monthly or NOK689 annually; in Sweden SEK69 or SEK689; and in Denmark DKK59 or DKK589.

Disney+ brings together Walt Disney-owned entertainment brands including Disney, Pixar, Marvel, Star Wars, and National Geographic, offering access to series such as The Mandalorian, High School Musical: The Musical: The Series, and The World According To Jeff Goldblum.

News of the additional European launches comes just days after Disney+ said it has ended the free seven-day promotional trial for service.

The end of Disney Plus’ free-trial promo, which is a widespread customer-acquisition tool in the industry, was first spotted by French news site Numerama.

The move by Disney Plus to stop giving away trial accounts comes ahead of the July 3 premiere of Hamilton, the movie based on Lin-Manuel Miranda’s hit musical, about a year before it was originally scheduled to play in theatres.

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