Fox launches Tubi in the UK

Tubi has nearly 80 million monthly active users in the US with an extensive library of movies, TV series, and exclusive Tubi Originals. For its UK service, Tubi has launched with more than 20,000 movies and TV episodes on-demand, featuring content from distributors such as Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment, as well as Tubi Originals.

Anjali Sud, CEO of Tubi, said: “Tubi has spent the last decade honing our approach to vast, free and fun streaming in North America, and we feel that now is the perfect time to bring that recipe to UK audiences. We are launching with one of the largest and most diverse content libraries in the UK, designed to indulge viewers in everything from blockbusters to original stories to hidden gems. Most importantly, we’re committed to listening to what resonates with UK fans, and bringing them more and more of what they love.”

David Salmon, EVP and Managing Director of International at Tubi, added: “At a time when traditional programming feels homogenous and when finding what to watch feels like a chore, Tubi has been effective at delivering delight beyond the monoculture with content that appeals to diverse and vibrant fandoms. We believe that we can build a brilliantly broad, culturally ambitious offering that puts UK audiences back at the centre, and makes it fun and easy to enjoy great entertainment from around the world.”

The Tubi platform leverages machine learning to deliver personalised experiences and is committed to a FAST model with frictionless onboarding and a low ad load. Tubi is set to launch a creative marketing campaign in the UK on 15 July with the slogan “Watch what you actually want to watch”.