State of the streaming TV industry

Conviva’s State of the streaming TV industry reveals viewing hours up 130% year over year while streaming quality improved dramatically. The report also uncovers eye-opening trends in social media and advertising that impact the entire ecosystem of consumers, publishers and advertisers.

Notable insights include:

• Device wars rage on. The connected TV category led all other devices in growth, up 143% in viewing hours.
• The streaming TV advertising crisis expands. Streaming ad length averaged 24.87 seconds in Q2 despite a dramatic 70%+ increase in audience abandonment during 20+ second spots as compared to 10 second spots.
• Live bests video on demand in quality. The hyper focus on getting it right for live streaming resulted in 13.9% less buffering and 25.6% faster start times than on-demand content.
• Video rules social media engagement. Facebook and YouTube saw 15% more videos posted as news media led with the largest growth in average total video views, up 197%.

Global streaming media intelligence leader Conviva publishes quarterly state of streaming reports informed by the industry’s most comprehensive data set. Data is collected from Conviva’s proprietary sensor technology embedded in 3 billion streaming video applications, tracking in excess of one trillion real-time transactions per day in more than 180 countries.