Content supply chains and the cloud

Has IBC come at a good time for the electronic media industry? Why is this?
Without a doubt [it has]. IBC is one of those unmissable calendar events in the media technology industry where innovation breaks through and partnerships are forged. Technology vendors leverage IBC to push their limits and advance their products and offering. Buyers and technologists come to keep their knowledge up to date and plan their next business decisions. And with the industry going through unprecedented change, this year’s IBC brings an opportunity to benchmark progress with some of the latest trends such as content supply chains in the cloud, leveraging Artificial Intelligence and automation for content production and multi-platform distribution.

What do you think are the key developments in your market sector at the current time?
An interesting skills transition is taking place within our industry at the moment, where technical teams need a blend of hardware knowledge and more IT-based capabilities, often including coding and cloud architecture. On the subject of cloud, implementing media supply chains via the public cloud allows television companies to become more efficient both financially and operationally. Finally, cybersecurity can pose a significant threat to content owners and distributors, which is why it is important to work on industry-recognised accreditations that reassure both vendors and buyers that we are working together towards safeguarding content.

Why should delegates visit your stand at IBC?
Listening to market feedback, the ability to launch new services quickly at reduced operational costs is essential for content owners and distributors to remain competitive. At this IBC Ooyala will be launching a new, quick-to-deploy, hosted sports distribution solution, which has been designed and pre-configured to import, manage, package and deliver content for sports and esports leagues, teams, rights holders and broadcasters. Additionally, we continue to improve the Ooyala Flex Media Platform, which powers content supply chains in the cloud or on-premise (or both), plus we will be announcing new technology partnerships.

• Bea Alonso is director of global product marketing at Ooyala