How to join the SVOD party

Talk about online steaming services and most people immediately think of Netflix and Amazon Prime.

But having seen the big player’s phenomenal success with SVOD, most of the major content companies - from Disney to the BBC and NBCUniversal - are planning to join the SVOD party. For example, the BBC, ITV and C4 have re-ignited plans for a joint streaming service after the project failed to get off the ground after years of discussions.

It’s clear that in future Netflix and Amazon Prime will no longer have the territory to themselves with more rival services launching every month.

One reason for a surge in SVOD launches from content rights holders is that the financial barriers to start new services has plummeted.

As Toby Holleran, Senior Analyst at Ampere Analysis explains, the VOD market has changed markedly over the last decade.

“In the early days of streaming platforms, players would need to…