Is the short-form bubble bursting?

When Vivendi launched Studio+ in April 2016, the prospects looked good. With a brief to produce 5 to 10 minute-long content for mobile devices which would be viewed using a dedicated app, a raft of 25 original series, and bullish plans to launch in 20 European and Latin American territories in six languages in the first year alone, it was an operation that was making all the right noises and seemed to be catching the zeitgeist.

However, two years on it is being closed down after reportedly only managing to garner 2567 subscribers in its native France and losing Vivendi an impressive €48m.

That figure, of course, pales into insignificance compared to…