IBC has launched its new Social Impact Award category to highlight the fantastic work the media industry is doing as a force for good, according to the EBU’s Claudia Vaccarone.

There was more than 250 entries across all of the awards and Vaccarone explained that the response from the industry to the Social Impact Awards – new to IBC2019 – was so strong the judges had to split the gong into three categories.

“We spoke to IBC and said we have to split it into categories,” she said. “The first is diversity and inclusion, which is a growing theme and a very important driver of change for the industry. The second is environmental impact, and the third is about ethical leadership. So it’s going to be an exciting night.”

The finalists will be presented at 6pm tonight in the Auditorium.

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