In a keynote address at IBC2017, Brian Sullivan, President and Chief Operating Officer Digital Consumer Group 21st Century Fox, speaks about the US market and the impact of consumer power and what the industry must do to keep viewers engaged.
Second screening may have interactive advantages for content platforms but for advertisers, multiple devices means multiple players and a whole host of challenges.
Developers believe 6G will usher in photo-realistic holographic communication complemented by multisensory extensions - and experiments are already happening today.
Improved standards are helping to drive the migration of live production to IP and the cloud, whilst greater personalisation, extended coverage and higher-quality video all remain high on the wish list.
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