Video: How to engage with niche audiences

Beano Studios Director of Development and Production, Chris Rose explains knowing what your audience watches is key. Beano has a team of trend spotters to advise on viewing trends which influence the way content is adapted. 

Digital can offer connecting content and audiences without barriers. 

W12 Studios Founder and Director, Fabian Birgfeld says: ”With digital everybody is a niche audience - leverage the digital to make a shift from broadcast to narrowcast - to engage audiences on their own terms, that is the true advantage of what digital can offer.” 

“Leverage the digital to make a shift from broadcast to narrowcast to engage audiences on their own terms” - Fabian Birgfeld 

Niche audiences have two needs, according to Imira Entertainment Chief Executive, Paul Robinson: ”They need to have content that relates to them. You’ve got to understand what their needs are because it has got to be tailored… and where are those audiences consuming whether it is on social media on broadcast television or pay-TV or even on non-linear, there are so many platforms now you’ve got to make sure that content is where that audience want to consume.”