Snowflake partner Slalom will share their experience enabling studios and streamers to enable their rights, production, configuration, distribution, playout, and archival workflows and management to the cloud — creating new opportunities to connect the supply chain including the setup and creation of a golden record of metadata. The Snowflake Media Data Cloud has transformed how broadcasters approach audiences and advertising. Now, with a connected media supply chain, media assets can also be exploited fully as the Data Cloud facilitates new approaches to analytics, reporting, data science, and predictions – all leading to new revenue opportunities.

Chairperson

David Fisher, Industry Principal Media, Entertainment and Advertising - Snowflake

Panelist

Fredrik Goransson, Field CTO - Snowflake

Speakers

Ian McPherson, Global Strategy Leader, Media Supply Chain, Analytics, and Data Science - AWS

Michael Vos, Global Leader, Media Supply Chain - Slalom

Topics