IABM identifies key drivers of change in MediaTech
At IBC2023 in Amsterdam, industry body and IBC co-owner IABM presented its latest research on the key drivers of change in MediaTech. Lorenzo Zanni, Head of Insight & Analysis, IABM, discussed the research findings with Jade Kurian, President and Co-Founder, latakoo, Kishore Ak, CTO, Zee, Aditi Pandey, Head of Vendor Management & Partnerships, NRK, and Allen Broome, CEO, MediaKind.
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