Moderator
Liam Deane, Principal Analyst, Gaming Tech - Omdia
Panelist
Funs Jacobs, Gaming Category Lead - Media.Monks
Perla Bloom, Connections Planning Lead - EA Games
Melinda Spence, Head of Insights - Activision Blizzard Media
IBC2023: TV streaming services and adverts are increasingly served through gaming consoles, while gaming-based content served on the big screen continues to attract large audiences. But where are the opportunities for in-game advertising and how are the industry’s key players leveraging streaming services to reach gamers and promote their products? We explore how advertisers, brands and publishers alike are partnering with streamers and content creators to reach new demographics.
Liam Deane, Principal Analyst, Gaming Tech - Omdia
Funs Jacobs, Gaming Category Lead - Media.Monks
Perla Bloom, Connections Planning Lead - EA Games
Melinda Spence, Head of Insights - Activision Blizzard Media
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