With the advent of OTT services came a whole new frontier for the monetisation of content. The Covid pandemic then saw a spike in consumer demand for OTT services and accelerated the technologies that underpin a broadcaster’s ability to reach audiences with targeted advertising. In this panel, experts discuss the very latest advances in monetisation technologies, looking at the reality of what it takes for a broadcaster to serve regionalised and personalised content to global audiences encompassing millions of concurrent viewers.
Stephen Stewart, Member of the IET Media Executive | Vice Chair RTS Technology Centre - IET Media | Royal Television Society
James Grant, VP, Head of Partnerships & Strategy, Advanced TV - Equativ
Andy Wilson, VP of Product, M2A Live - M2A Media
Tom Dvorak, Co-founder & CCO - XroadMedia
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A fireside chat discussing how COACTIVE uses generative AI to accelerate metadata generation for media and entertainment customers.
Companies have come to rely on cookies to gather consumer data and serve targeted ads online. But fewer than 50% of consumers accept cookies, and data privacy laws are being codified around the world. Add to that growing consumer expectation of privacy coupled with shrinking marketing budgets—it all adds up ...
Johan Bolin, Chief Research & Innovation Officer at Ateliere, explores the future of AI-powered content interactions, with new ways to curate content, optimise decision-making, and enhance user experiences.
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