Speaker
Rio Longacre, Managing Director, Global Experience Team - Slalom Consulting
Related video
Using AWS Clean Rooms to maximize collaboration and unlock the value of customer data
Companies have come to rely on cookies to gather consumer data and serve targeted ads online. But fewer than 50% of consumers accept cookies, and data privacy laws are being codified around the world. Add to that growing consumer expectation of privacy coupled with shrinking marketing budgets—it all adds up to a whole new era for advertisers. And just like any new era, this calls for new technologies. Television New Zealand (TVNZ), New Zealand’s state-owned, partnered with Slalom and AWS to enhance personalized advertising on its streaming app, TVNZ+, while maintaining consumer privacy, integrating a new AWS capability called AWS Clean Rooms. Now TVNZ can collaborate with leading brands and agencies to unlock customer data and serve targeted ads to increase return on ad spend (RoAS) as much as 10x while respecting consumer privacy.
Advertisement
Latest video
Related articles
-
Video
Fireside Chat: Using Generative AI to Accelerate Metadata Generation with COACTIVE
A fireside chat discussing how COACTIVE uses generative AI to accelerate metadata generation for media and entertainment customers.
-
Daily NewsIBC kicks off 2025 Accelerator Programme
IBC has announced the Call for Challenges for the 2025 Accelerator Media Innovation Programme, inviting proposals for transformative, fast-track innovation projects that will help shape the future of the media and entertainment technology sector. The deadline for submissions is Friday 6th December 2024.
-
Industry TrendsContent Everywhere: meeting the diversity challenge
In last month’s review of key trends at IBC this year, Mark Strachan, chief product officer at Telstra Broadcast Services, made the observation that the media and entertainment industry remains a “very male-dominated industry with more work needed to create change”.
Advertisement
More from Video
-
VideoAteliere: more content and better user experience using AI in the content supply chain
Johan Bolin, Chief Research & Innovation Officer at Ateliere, explores the future of AI-powered content interactions, with new ways to curate content, optimise decision-making, and enhance user experiences.
-
VideoThe Realities of Scaling GenAI for Indexing Large Media Libraries
What does it take to truly run Multimodal and GenAI at scale to index massive amounts of video, and what hurdles will you face along the way? Moments Lab co-founder and CTO Frederic Petitpont shares his team’s journey developing its award-winning, MXT-1.5 AI indexing technology that makes audiovisual content searchable ...
-
VideoUnleashing the Power of Generative AI in Media & Entertainment with NVIDIA
Discover how NVIDIA’s generative AI technologies are transforming the media and entertainment industry by enhancing audience engagement and optimizing operational efficiencies. This session will delve into NVIDIA’s comprehensive AI platform, including tools like NIMs. Learn about practical use cases for these technologies such as conversational avatars, real-time translation, and enriched ...
IBC is owned by
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
Site powered by Webvision Cloud
No comments yet