Join IBC365 on-demand to look at some of the ways that rights holders are keeping fans engaged, with the rise of digital platforms and as sports tech matures. In this webinar, speakers will explore the ways they connect directly with their fans beyond the live broadcast to maximise engagement and create new revenue streams.
Join below:
Stephen Sidlo, Head of Media, Airspeeder
As an experienced and dynamic leader with 15+ years of experience in media and marketing, Stephen has a track record of driving growth and engagement through innovative media strategies. As Head of Media at Airspeeder, the crewed flying car racing series. He leads the creation of a media and marketing proposition for human flying car racing, utilizing my expertise to drive brand awareness, revenue, and ROI through creative and data-driven campaigns. Stephen oversees media technology, sports media rights, AR/VR, media production, and audience analytics, and am responsible for leading a talented team to deliver consistent results.
The biggest challenge is creating a new sport without a legacy and understanding what the sports fans of today demand, this includes shaping mixed reality broadcast output, and understanding who and how our fans will interact with the live content. His role oversees all media technology implemented at Airspeeder and the sale of sports media rights and innovative projects across the sport including 5G interconnected aviation filming, live AR graphics for air racing, and storytelling for this booming eVTOL sector.
With a proven ability to drive media value for multiple rights-holder properties, including in the past Formula E, Goodwood, Gran Turismo, and World Rugby, I am constantly seeking new technology to stay ahead.
Tom Roberts, Content Lead for World Sailing
My work with World Sailing began in 2019 with my primary focus being Video Production, since my role has expanded to include broader digital content. World Sailing is the international federation for the sport recognised by the IOC. We govern and manage the sport globally with 140+ Member Nation Authorities and 120+ Class Associations. I previously worked at the Volvo Ocean Race (now Ocean Race), a 9 month round the world race managing the events social channels.
Fabian Birgfeld, Managing Director, W12 Studios
Fabian co-founded W12 Studios in 2012. It has grown into a trusted partner in product strategy and service design for the world’s largest service providers, broadcasters, content creators and consumer electronics brands including Intel, Verizon and Samsung. In 2018, W12 joined forces with Tata Consultancy Services (TCS) to establish TCS Interactive’s centre of excellence for design. After graduating a Bachelors in Economics from Harvard and a Masters in Architecture from Princeton, Fabian worked as a management consultant. His interest in architecture translated into an interest in digital space and a career in UX Design. After roles in major New York agencies, Fabian served as Head of Service Design & Strategy at the BBC and Director of UX at Intel. Fabian has received the D&AD Yellow Pencil, the F1 Connectivity Innovation Award and the TV of Tomorrow’s Individual Leadership Prize.
Moderator
Keran Boyd, Research Analyst, Caretta Research
Keran has over 10 years experience in running content programmes for B2B media houses, most recently leading the content at the IBC Show. She has global experience working with mediatech and broadcast firms, and has a strong personal interest in climate action. Keran has an LLB from the University of Cape Town and an MSc from the University of Dundee.
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