The Authenticated Data Specification project is one of the eight Challenges in the 2023 cohort for IBC’s Accelerator Media Innovation Programme.
The project is championed by ITV, and the participants come from media data solution provider Fabric, media workflow developer and systems integrator Flomenco, The Entertainment Identifier Registry Association (EIDR), Amazon via IMDb, and The Language Metadata Table community (LMT).
The Challenge
The specific challenge as stated on the project site is:
Studios, Content Creators and Broadcasters lose control of their metadata once it is published. As content is distributed and it works its way through the entertainment data landscape, it becomes augmented and the original quality, messaging and intent becomes compromised.
This is why the industry needs Authenticated Data Specification, which will allow...
You are not signed in.
Only registered users can view this article.
.jpg)
AI through the looking glass: Digital natives
When it comes to AI, the M&E industry should take a more active interest in the views of its young people if it wants them to remain part of it, writes James McKeown.
NAB preview: Agentic AI poised to steal the show
New imaging technologies, AI creative mates and wrestlers await visitors to Las Vegas while America’s free press is under attack.
Inside virtual production’s latest processing and toolset innovations
Advances in GPU capability and algorithms are among the developments allowing ‘more to be done with less’ as virtual production technology and techniques continue to evolve, writes David Davies.
Content Everywhere: Getting (more) personal in the AI era
Content Everywhere companies cite service personalisation as an area in which artificial intelligence (AI) and data will play an increasingly transformative role in the highly competitive streaming market.
/Hero Shot - LED Wall at NFTS Virtual_Launch_0128 (1).jpg)
Level up: Addressing the skills gap in virtual production
As virtual production technology becomes more ubiquitous, the need for real-world training and development for professionals of all levels becomes paramount. John Maxwell Hobbs explores the education and training programmes on offer from academic institutions and industry organisations.
