AI: A content chain analysis

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IABM Lead Research Analyst Lorenzo Zanni takes an in-depth look at how increases in processing power and storage capabilities are broadening Artificial Intelligence applications throughout the broadcast, media and entertainment industry.

Once confined to science fiction, AI technology has benefited from the exponential increase in processing power and storage capabilities as well as the rising amount of information made available by the internet revolution - this made a vast amount of “big data” available to ML algorithms. AI applications in the broadcast and media industry, which sprang up between 2016 and 2017, have grown further in 2018.

According to IABM data, AI adoption in broadcast and media is still at an early stage as 13% of respondents to the latest Buying Trends Survey said that they have already deployed some sort of AI technology. However, adoption has greatly increased from the 2% reported in the previous survey….

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