Digital asset management specialist ioMoVo was a first-time participant at IBC this year and it used the show to illustrate how it is making use of generative AI tools to enable more efficient asset management.

In Hall 14, it demonstrated ioPilot, a new feature in its DAM platform that is designed to streamline content creation and management. The tool adds features including Microsoft CoPilot and ChatGPT-like functionalities to users’ assets in order to improve how they manage and produce digital content.

a7afcefd-0400-49b4-a14b-41737e61c74c

Hajeer: We decided to implement generative AI to take our product to the next phase. (L-R): Jay Hajeer, CEO; Neeraj Bansal, CFO

Jay Hajeer, CEO of ioMoVo, said the company was using traditional AI until about a year ago. “We decided to implement GenAI capability because we saw… that it could take this particular product to the next phase”.

In essence, he said, ioPilot enables creative professionals and enterprises to work more efficiently by embedding GenAI functionality directly into Adobe, AVID, Microsoft 365 and mobile apps.

Stand Number  14.B21

Company  ioMoVo

Topics