IBC Showcase: AR³ Football adds Augmented Reality into live football matches making it possible to generate, for example, virtual crowds or advertising. AR³ Football adds Augmented Reality into live football matches making it possible to generate, for example, virtual crowds or advertising.
AR³ Football enhances football broadcasts by adding Augmented Reality into live football matches and creating a more appealing and entertaining experience for viewers. AR³ Football is capable of generating state-of-the art virtual crowds (for matches with no audience in the stands), virtual cam carpets to insert advertising material, tied to the field and augmented reality graphics, like heatmaps and “man of the match” infographics.
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