Advances in how 3D spaces and objects are captured to create immersive, interactive content are helping redefine how stories are told and experienced. Integrating volumetric capture into mainstream media however requires a new set of skills, blending creative storytelling with advanced technical knowledge.
Unlike traditional video, which is confined to a 2D plane, volumetric video provides the added dimensions of depth and volume, making it possible to interact with digital objects in ways that were previously not possible. Objects such as a coffee cup can be digitally captured in 3D and placed within a virtual environment almost in the same way a practical prop can be placed within an actual set. This technology has many applications for virtual reality (VR), augmented reality (AR), virtual production (VP) and mixed reality (MR).
Several technologies underpin volumetric capture, including photogrammetry, Gaussian splatting, and 4D capture. Photogrammetry involves taking multiple photographs of an object or scene from different angles and stitching them together to create a 3D model. Gaussian splatting, a more recent innovation, creates a point cloud where each point represents a small, textured circle. This method is lightweight and efficient, making it suitable for real-time applications. The cutting-edge 4D capture extends this technology to the 4th dimension of time, making it possible to capture animated content volumetrically, providing enhanced options for animation...
You are not signed in.
Only registered users can view this article.
NAB show review: Tariffs, technology and legacy business in the spotlight
Artist led, AI driven, fan-first media show the way forward at a NAB show dominated by tariff-suffering hardware vendors and advertiser weakened broadcast.

Virtual Production: Practical advice for lighting the volume
Adrian Pennington explores the many and varied lighting considerations for shoots within an LED volume where the ambition is to seamlessly marry virtual and real world environments.
Bright future: How CoSTAR will ideate the next wave in UK creative IP
If the UK’s creative industries are to continue to add hundreds of billions of pounds in value to the country’s economy then much will rely on the success of a new network of tech labs exploring the future of media.
 10 (1).jpg)
OTT evolution: Shifting business models, monetisation and personalisation
Over the past two decades, the over‐the‐top (OTT) industry has undergone a remarkable transformation from a niche experiment to a multi‐billion‐dollar ecosystem, writes John Maxwell-Hobbs.
.jpg)
AI through the looking glass: Digital natives
When it comes to AI, the M&E industry should take a more active interest in the views of its young people if it wants them to remain part of it, writes James McKeown.