What to look out for on Day 2 of IBC2022 (10th September), including the Convention Keynote by Nonny de la Peña and The John Logie Baird lecture.
With more than 1,250 organisations represented across a busy Exhibition floor and a packed Conference programme, there’s never a dull moment. Here we take a preliminary look at some of the key moments planned for Day Two (Saturday, 10th September) of the IBC 2022 Conference, as well as the free-to-attend Showcase Theatre, Innovation Stage and Content Everywhere stages.
IBC Conference: VR, immersion and the metaverse
The first presentation in the Conference programme on Day Two (10am) is an in-depth dive into Web3 with “Step into the metaverse” with Lewis Smithingham, Senior Vice President of Innovation & Creative Solutions, Media.Monks.
Across the tracks in E102 at 11am, The John Logie Baird lecture - “The state of the TV business and the next 5 years” will no doubt provide food for thought.
It will take a broad view of the astonishing speed of progress in areas such as 5G, ATSC3.0, OTT/SVOD, LIVE sports, virtual production, smart audience engagement and enhanced business models, examining what is working right now and how the TV experience can be improved in the next five years. The speakers include:
- Archana Anand, Global Chief Business Officer, Zee5 Global
- Del Parks, President of Technology, Sinclair Broadcasting
- Simon Crownshaw, Worldwide Strategy Director Media & Entertainment, Microsoft
- Anne Schelle, Managing Director, Pearl TV
The theme of audience immersion will be robustly explored throughout the day, the Convention Keynote “What’s Next - How immersive tech will create new narratives and transform entertainment” featuring Nonny de la Peña, Journalist, Filmmaker, Virtual & Augmented Reality (VR/AR) pioneer & Founder, Emblematic Group - also known as the “Godmother of Virtual Reality.”
Other tracks touch on AI, 5G and MEC, and FAST, as well as sustainability, rounding out a comprehensive day.
Showcase Theatre: Innovation in the cloud
The free to attend tracks in the Showcase theatre take a cloud-based theme on Day Two, beginning at 10am with AWS’s Katrina King and FilmLight Managing Director Peter Postma as they present the AWS Colour in the Cloud workflow.
At 11.20 comes “Unleashing the value of UKTV content with AWS Media2Cloud”, while at 2pm the “Presenting Live Sport at Scale — Winning with the Power of the Cloud” will aim to cover the flexibility of cloud setups.
Innovation Stage: 5G and commercial strategy
Across on the Innovation Stage, a completely free track for all IBC 2022 attendees, the Accelerator programme presentations continue, with Day Two themed by 5G. Expect great things from both “5G and the arena of the future for XR events” (11:15) and “5G remote production (in the middle of nowhere)” (13:30) with Purminder Gandhu, Technology Transfer & Partnerships Manager, BBC. Both should provide impressive visuals, as well as some robust investigation into the power of 5G as it stands today.
The 5G theme is continued at 15:30 with a “TNW Talks@IBC: Mobile & 5G”, moderated by Callum Booth, Editor, TNW, and the day’s innovation wraps up at 16:45 with the “How can NSPs seamlessly incorporate advertising within a subscription model in a way that enhances the digital experience?” - a robust look at the ever-present commercial modelling question.
Content Everywhere: Sex, lies and video tapes
The equally free-to-attend Content Everywhere track features another heady blend of demos and panels, the first panel at 10:30 focussing on the vital but frequently-downplayed “The importance of user experience”. The energetically titled “Demo: Sex, lies and video tapes: the truth behind your CDN logs” (11:30) promises insights that may never be forgotten, and the “Demo: LiveAPI: How to build your next YouTube?” (2pm) offers a different - and equally fascinating - level of insight in turn.
Exhibition floor: Thousands of opportunities
Meanwhile, out on the Exhibition floor we can expect the usual hive of activity with stands from the biggest and brightest names in the industry. IBC’s 1,000 exhibitors include industry leaders such as Adobe, Amazon Web Services (AWS), ARRI, Avid, Blackmagic Design, Canon, Comcast, Edgio, EVS, Fraunhofer, Google, Grass Valley, Hewlett Packard, Imagine Communications, Lawo, LTN, Mediakind, Microsoft, Nagra, NEP Group, Net Insight, Red Bee Media, RED Digital Cinema, Riedel, Ross Video, Sony, Synamedia, Telstra and many more.
There are also a host of new exhibitors at IBC this year. BlitzMicro, XroadMedia, Castify.ai, CeeBlue and Piko TV are just a few of the brands making their debut - check them out in person, or take a look at their pre-show preparations and expectations.
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