News

At IBC2025, Rachel Kelley, Principal Business Development Manager of Global M&E at AWS, and Tim Bock, Head of Production Innovation at Prime Video, took part in a Future Tech stage session, which investigated how AWS is revolutionising traditional television production and post-production workflows by eliminating the need for conventional control rooms and OB vans.

Accelerator Lead Keran Boyd was joined by Alex Giladi (Comcast), John Ellerton (BT Media & Broadcast), Michael Loftus (RTE) and Piers O’Hanlon (BBC) for a session exploring the development and implementation of ultra-low latency live streaming at scale. There was a focus on the technological advancements and industry collaborations designed to enhance viewing experiences.

On Saturday on IBC2025’s Future Tech stage, Tim Cutting (Gracenote) led the discussion on the potential for AI-powered entertainment experiences to enhance user engagement. He was joined by Ryan Moore (Gracenote), Chem Assayag (Orange), Chris Van Der Linden (Liberty Global) and Tyler Bell (Gracenote).

Michael Kaplan, Director of Sales Strategy and Partnerships at NVIDIA, moderated a session addressing the real-world challenges media organisations face when deploying AI at scale on IBC2025’s Future Tech Stage. The panel also included: Christophe Ponsart, Applied AI Practice Co-Lead at Qvest; Greg Shiff, Principal Solutions Architect, Media and Entertainment at Dell Technologies; and Lewis Smithingham, EVP of Strategic Industries (Media, Entertainment, Gaming and Sports) at Monks.

During the IBC2025 Future Tech Stage presentation “Beyond the Cloud: How Microsoft is Powering the Next Era of Media”, Lindsay Berg, Global Industry Marketing at Microsoft, was joined by Lydia Smyers, Vice President of Telco, Media, Gaming (TMG) US at Microsoft, and Silvia Candiani, Vice President of Telco, Media, Gaming at Microsoft. The executives engaged in a dynamic conversation on how AI, data, and cloud innovation are enabling storytelling, streamlining operations, and transforming audience experiences.

​​​​​​​At IBC2025’s Future Tech Stage, Albert Lai, Global Director of Google Cloud M&E, led a discussion on a selection of key areas of AI, including the technical infrastructure limitations, skills gaps, and the transformation of traditional business models. Lai was joined by: Anil Jain, Managing Director of Consumer Industries at Google Cloud; Damian Cronan, Chief Digital Information Officer (CDIO) of ABC; and Frank Rippl, Global Head of TV Product at Vodafone.

Drone-enabled shot tracing has given fans instant understanding of a golf ball's flight path, speed and direction.

At IBC2025 in Amsterdam, leading natural history programme-maker Jeff Wilson, senior creative partner, Silverback Films, explained some of the technical challenges he faced in making the BBC's Parenthood.

During the Content Everywhere session “Next Gen Streaming Infrastructure: How the Cloud is Coming of Age” at the IBC2025 Conference, key industry players observed that broadcasters are becoming increasingly confident and reliant on the cloud.