The future is artificial: AI adoption in broadcast and media

Artificial intelligence is just at the start of its adoption curve, according to research conducted by the IABM.

Artificial intelligence (AI) is a branch of computer science that aims at creating intelligent technology capable of replicating human learning and problem solving skills.

Machine learning (ML) and deep learning (DL) can both be considered as sub-sets of the wider AI field.

ML, an early application of AI, provides computer systems with the capability to learn from data without being programmed.

DL is a further development of ML enabling computer systems to imitate the workings of the human brain in problem-solving. The advent of DL can be traced back to the emergence of Artificial Neural Networks - a system of hardware and/or software modelled to mimic neurons’ interconnections in the human brain.

AI was once confined to science fiction. Its history has been characterised by boom and bust cycles similar to the workings of a modern economy. The “booms” have generally entailed a rise in expectations and optimism with regards to AI research while the “busts” have abruptly exposed..

Latest Feature
IBC2024 hosted 45,085 visitors from 170 countries – the largest live IBC in 5 years

Broadcasting in 2024: Spotlight falls on production and platforms

Over the past decade, media companies had a strong focus on the way programmes were viewed – we’ve seen HD, 3D, 4k, 8k, HDR, VR, and AR presented as the next big thing. In 2024, things shifted. John-Maxwell Hobbs digs into production and delivery practices, cloud, AI and sustainability trends of the past 12 months.

Read more

Content Everywhere: a look back at 2024

As the year draws to a close, it seems an opportune time to ask Content Everywhere companies for their views on the top trends in 2024. As always, key industry players have been keen to respond with comments and views on how the past year shaped up both for them and the wider industry.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: