Baita Conteúdo strikes delivery deal with SES

Brazillian content aggregator Baita Conteúdo has struck a partnership with SES Satellite to broadcast 10 HD channels to over 24 million households in Brazil.

Baita Conteúdo currently distributes its channels through Pay TV cable operators using IP services. The deal with SES will allow the company to deliver the same channels through the SES-6 satellite.

The aim of the partnership is to provide a dedicated secure delivery of Baita Conteúdo’s 10 HD channels to 100% of pay-TV cable headends across Brazil.

The Baita Conteúdo channels are Rede Mosaico, Up Chanel, Hello TV, Bora Filmes, Entretendo, Promessas, Life, Clubinho, 24h News and INSPIRE. The channels are of mixed genres which include variety shows, educational programmes, business chat shows and news.

Baita Conteúdo content director Pedro Bernardo said: “While the 10 channels we are broadcasting are of outstanding quality and provide viewers with informative and entertaining content, one of the challenges of being a content owner is to reach the widest possible audience and generate revenue from this content. The best way to reach millions of people is undeniably via satellite. We are thrilled to carry out this partnership with SES and we have complete confidence in its technical ability to deliver channels with total quality and reliability.”

The deal is the latest agreement for SES in Brazil. Last month, the satellite company announced a number of popular Brazilian channels, including TV Cultura, would be broadcast over SES’s new Ku-band free-to-air solution on the SES-10 satellite.

The solution means broadcasters can send their content to SES’s teleport in the city of Hortolândia and uplink to the satellite’s Ku-band capacity. The SES-10 satellite was launched in June 2013 and covers significant parts of Latin America and the Caribbean.

SES Video VP of sales for Latine America and Caribbean Jurandir Pitsch said: “The golden age of content is now, with so much compelling content being created across the country. As a satellite operator, it’s in our DNA to enable content owners to deliver content in the best picture quality and create the most engaging experience for as many viewers as possible.

“We understand the challenges faced by our customers and are more than happy to develop mutually-beneficial partnerships that will positively impact the TV viewer experience.”

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