Going niche: Competing with the OTT giants
What is the key to creating an economically-viable, niche OTT subscription service? Execs behind OTT services such as DAZN and Britbox through to gardening channel Inside Out and guitar service All Guitar explain.
Most discussions about the future of the OTT television market centre on the titanic struggle for audiences between pay-TV platforms, Hollywood studios and a handful of technology disruptors (Netflix, Amazon, Google, Apple, Alibaba etc).
But this focus on the industry’s major players often overlooks OTT’s potential as a platform for niche subscription services.
Market analyst Ovum, for example, predicts that Amazon and Netflix subscribers will account for just 15% of the pay-TV/pay-OTT universe by 2022.
Ovum’s assessment is that…
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