Facebook updates Watch strategy

Facebook has revealed a new strategy for its Watch video service, including an expansion of its revenue channels and creative opportunities for video creators. 

In a move to support EMEA and global content creators, Facebook has developed a fan subscriptions model allowing audiences to support their favourite video creators with a small monthly reoccurring payment in exchange for special rewards and exclusive content.

Facebook director of media partnerships EMEA Patrick Walker shared the news during his keynote at Vidcon in London today where he spoke about the company’s creator strategy and priorities for 2019.

He said: “Our creator community in EMEA continues to bloom on Facebook, and supporting creators remains core to our company mission.

“They follow their passions and create awesome videos that inspire millions of people, building vibrant communities of fans globally.”

Kick starting the strategy in Europe, Facebook will test…