IBC2024 Accelerator Project: ECOFLOW

How can we make processing, streaming and the consumption of media more sustainable? That’s the question posed by the ECOFLOW: Energy-Conserving Optimization for Future-ready, Low-impact Online Workflows project, proposed by Humans Not Robots and Accedo.tv, with support from Champions ITV and BBC.

The project tackles the environmental impact of media consumption by developing consolidated metrics for energy usage at major steps of the end-to-end technology supply chain, aligning best-of-breed energy-saving features into a unified user experience. It will essentially determine and demonstrate opportunities to make processing, streaming and media consumption more measurable and sustainable.

As Kristan Bullett, CEO of, Humans Not Robots, explains: “If you can’t measure something, you can’t improve it.

“Measurement of power and environmental impact is extremely challenging. We are building on the activities of organisations doing live streaming and putting a framework in place that allows cross-organisation understanding and ensuring we’re using the right tools and the right measurement techniques so...

Latest Feature
Student Champ Finals - British Esports

Esports on the rise despite Olympic debut delay

Esports is on a roll. The global esports market passed the $2bn mark last year and is expected to be worth nearly $11bn by 2032. Tournament prize money is rising and audiences on channels like Twitch are expected to top 640 million worldwide in 2025. IBC365 takes a closer look at the events shaking up the esports landscape.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: