Quickplay is collaborating with Google Cloud to provide new digital transformation opportunities for content providers, streaming providers and broadcasters in the Middle East.

The two companies plan to market regionally optimised solutions that use Google Cloud’s new Middle East regional data centre in Qatar. The solutions are designed to help streaming providers design, deploy and scale new cloud-native platforms with personalisation capabilities to enable subscriber engagement and monetisation.

Google-Quickplay

Quickplay collaborates with Google Cloud to provide opportunites for content and streaming providers and broadcasters in the Middle East

Quickplay’s research and development team has used Google Cloud products and tools to enable delivery of personalised FAST services, real-time data and recommendations, and low latency video. Joint customers include PLDT and Cignal in the Philippines, aha in India, YES Network and MSG Networks in North America, and others.

Paul Pastor, chief business officer for Quickplay, said: “In deployment scenarios around the world our close, collaborative relationship with Google Cloud has helped our customers achieve their objectives. We look forward to helping Google Cloud make the most of the new opportunities that are being generated by its enhanced presence in the Middle East.”

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